Hispluss is a modern men’s wellness brand operating in the sexual health and vitality supplement category. The platform focuses on delivering science-backed Ayurvedic solutions designed to support stamina, energy, performance, and overall male wellness.
The objective was to build a secure, scalable, and high-converting web e-commerce platform tailored specifically for the men’s health segment, prioritizing discretion, trust, and performance.
Hours delivered back to the business
SOX compliance in Settlement process automation
Success rate of bot case completion
For functional release of OBT, RTS and OGS
The Challenge
Entering a competitive wellness market, Hispluss faced multiple digital challenges:
1. Building Trust in a Sensitive Category
Men’s sexual wellness requires:
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Discreet shopping experience
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Strong privacy assurance
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Secure payment infrastructure
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Clear educational content
The website needed to eliminate hesitation and build immediate brand credibility.
2. Conversion-Focused E-Commerce Strategy
The goal was not just traffic — but measurable revenue growth.
Challenges included:
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Checkout drop-offs
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Cart abandonment
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Low repeat purchase rates
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Lack of upsell and bundle logic
3. Performance & Scalability
The web platform needed to:
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Load under 2 seconds
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Handle paid campaign traffic spikes
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Maintain stable performance during promotional campaigns
4. Automation & Backend Efficiency
Manual processes for:
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Order management
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Inventory tracking
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Customer communication
… were reducing operational efficiency.
5. Data Visibility & Marketing Insights
The business lacked a unified analytics system to:
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Track conversion funnels
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Monitor campaign ROI
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Segment customers
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Analyse repeat purchase behaviour
Optimisation decisions were reactive rather than data-driven.
What did
Incurosoft do
To transform Hispluss into a high-performance web-based e-commerce ecosystem, Incurosoft implemented a structured three-phase approach:
Phase 1: Audit & Strategy
Technical & UX Audit
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Analysed WooCommerce architecture
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Identified performance bottlenecks
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Reviewed checkout friction points
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Conducted funnel & behaviour analysis
Brand Positioning Alignment
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Structured product category pages clearly
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Optimised benefit-driven messaging
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Integrated trust-building UI elements
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Designed discreet and privacy-focused UX
KPI Definition
Established measurable targets:
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Page speed < 2 seconds
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30% increase in conversion rate
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25% reduction in cart abandonment
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Higher repeat purchase rate
Phase 2: Implementation
1. Web Performance Optimisation
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Database query optimisation
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Advanced caching implementation
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CDN integration
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Image compression & lazy loading
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CSS/JS minification
Result: Improved Core Web Vitals and reduced bounce rate.
2. Conversion-Focused Website Design
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Simplified product category navigation
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Clear CTA hierarchy
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Sticky action buttons
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Trust badges & secure checkout indicators
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Reduced checkout steps
The platform was redesigned to guide users smoothly from discovery to purchase.
3. Smart E-Commerce Automation
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Automated order confirmation emails
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Abandoned cart recovery workflows
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Inventory alerts
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Coupon & promotional automation
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Subscription and repeat-order logic
Operational workload reduced significantly.
4. Advanced Analytics & Tracking
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Google Analytics 4 integration
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Conversion event tracking
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Funnel analysis dashboards
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Ad platform pixel integration
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Customer segmentation reporting
This allowed data-driven decision making and campaign optimisation.
5. Security & Infrastructure
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Secure payment gateway setup
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SSL & encrypted checkout
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Spam & bot protection
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Backup and disaster recovery implementation
Ensured reliability and user trust.
Phase 3: Optimisation & Growth
Post-launch, Incurosoft focused on continuous scaling:
A/B Testing
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Category page layouts
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CTA placements
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Bundle offers
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Pricing presentation
Revenue Optimisation
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Cross-sell & upsell modules
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“Frequently bought together” logic
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Limited-time offer campaigns
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Performance marketing landing pages
Ongoing Performance Monitoring
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Conversion tracking
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Traffic behaviour analysis
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Customer lifetime value optimisation
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ROI monitoring
The Results
- Optimised UX and checkout flow improved purchase completion.
- Automation and streamlined checkout lowered drop-offs.
- Improved load speed enhanced user experience and reduced bounce rates.
- Unified dashboards enabled proactive optimisation.
- Subscription and remarketing systems improved repeat orders.
- The platform now handles high-traffic campaigns without performance degradation.
